Visible work
You review working structure and screens, not a surprise presentation at the end.
Five visible stages. No mystery at the end.
The work moves through clear decisions, working screens, and specific review points so you always know what is ready and what needs your input.
From first call to live site
A delivery path built around useful decisions.
Timing varies by plan, but the sequence stays stable. Each stage ends with something concrete enough to review.
- 0145 min
Discovery call
Clarify buyer, offer, proof, timeline, and the first-fold job.
- Your input
- Product context, current materials, references, and the decision the site needs to support.
- FirstFold output
- A focused launch brief and agreed page priorities.
- Review point
- Confirm the audience, promise, scope, and plan before drafting begins.
- 0224-48 hrs
AI-assisted draft
Generate structure, copy routes, market scans, and visual directions.
- Your input
- Fast answers to gaps uncovered during discovery.
- FirstFold output
- A working structure, first-copy route, and visual reference field.
- Review point
- Choose the strongest narrative route while changes are still inexpensive.
- 033-7 days
Human design pass
Turn raw options into hierarchy, taste, and editorial decisions.
- Your input
- Focused feedback against the agreed brief, not open-ended preference gathering.
- FirstFold output
- A coherent visual system and responsive page direction.
- Review point
- Approve hierarchy, tone, and the design system before final build polish.
- 042-3 days
Review round
Pressure-test content, mobile states, interactions, and conversion paths.
- Your input
- One consolidated review with required corrections and factual checks.
- FirstFold output
- A launch candidate tested across desktop, tablet, and phone states.
- Review point
- Sign off the content, actions, and final responsive behavior.
- 051 day
Launch
Ship, hand over operating notes, and define the next iteration.
- Your input
- Domain, analytics, and account access needed for release.
- FirstFold output
- The live website, handoff notes, and the support window for the selected plan.
- Review point
- Complete launch QA and confirm the next owner for every operating task.
Working principles
Speed works when the review system is clear.
Focused feedback
Each review is tied to the agreed audience, page job, and launch decision.
Human approval
AI can accelerate options; a person owns every public claim and design decision.
Launch QA
Responsive behavior, actions, metadata, and handoff are checked before release.
One operating system
AI handles volume. Humans handle meaning.
Research, routes, variants, and repeatable checks.
It compresses the mechanical work so more time can go into comparison and refinement.
Positioning, hierarchy, taste, accuracy, and approval.
A person makes the decisions that shape what the audience understands and what goes live.
The five-stage sequence stays consistent. Plan choice changes the room for pages, review, and post-launch support. Compare the plans